Outchurched

Sacraments Wholesale has a really interesting post about Payday Loansharks, and a must-read post about their failed business idea: Jesus Jeans which was rejected by the UK’s Patent Office:

LONDON - Luxembourg-based clothing brand Jesus Jeans has had its application for a trademark in the UK turned down by the Patent Office because the name is deemed ‘morally offensive’.

The brand has successfully registered the name Jesus in Belgium, the Netherlands, Luxembourg, Austria, France, Italy, and Spain, but its rejection in the UK is not the first. As well as the UK, it has been rejected in Germany, Switzerland, China, Hungary and Ireland.

The Patent Office registrar said the name would cause greater offence than mere distaste to a significant section of the general public, based on the view of a “right thinking member of the public”.

He said the name was was “contrary to public policy or to accepted principles of morality”.

I think I need to spend some time reading Sacraments Wholesale.

This entry was posted by Rev. Dan on Saturday, July 29th, 2006 at 12:07 pm and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.